LaFortune Auto Body Goes Green with PPG Waterborne Paint

Press Release November 11th, 2009

LaFortune Auto Body Goes Green with PPG Waterborne Paint

LaFortune Auto Body in Peshtigo, WI has taken a proactive stand in protecting the environment by going “green“ with its paint finishing system. The collision center recently switched to PPG’s low-VOC waterborne basecoat from a conventional solvent-based system.

“Our use of waterborne basecoat for refinishing our customers’ vehicles significantly reduces the emission of volatile organic compounds (VOCs) into the atmosphere” said Dale LaFortune, owner. “This move further helps us do our part to improve the quality of our air and contribute to an overall healthier work environment.”

VOCs are chemical compounds commonly used in paint coatings and cleaning products. When released into the atmosphere they help create ozone and smog. When compared to a conventional solventborne basecoat, PPG Envirobase High Performance reduces volatile emissions by up to 80%.

Waterborne basecoat is the latest coatings technology that’s typically used by manufacturers to create the original color on today’s vehicles. According to PPG, the introduction of its waterborne color toners for use in collision centers provides the enhanced ability to match a vehicle’s original finish.

“This is a major technological advancement with no downside,” says LaFortune. “Not only is the paint better ecologically, it gives better color matches and it’s faster to complete a repair when compared to the system most shops are using.”

LaFortune Auto Body was established in 2003. It is located 1 mile south of Peshtigo, off of County Rd. B on Poplar Ridge Lane (formerly Townline Rd.). The facility repairs and paints all vehicle makes and models, including semis. They also specialize in turn-key restorations. To learn more about their green initiative and PPG waterborne paint, contact Dale LaFortune at 715-582-3820, or email You can also check out the body shop’s website at

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